Ready for this? Pornhub.com, one of the world's largest free porn websites, has come up with perhaps the most genius initiative to raise money for an important cause that we've ever seen: For every 30 videos watched under the site's "Big Tits" and "Small Tits" channels, Pornhub will donate one cent to the Susan G. Komen Foundation to further its research in finding a cure for breast cancer.
Saving lives doesn't get much easier that.
"Our viewers will be raising money and awareness by doing something they already love: watching porn," says Corey Price, vice president of Pornhub.
In terms of search popularity, "Big Tits" is one of Pornhub's top three categories, Price says. (In case you're wondering—and we were—the other most frequent searches include "MILF," "lesbian," "ebony," and "Asian.") And it's that ever-present desire by men to see some boobs for free that inspired Price and his cohorts to make the move.
"Pornhub is a global website, and we have a very wide reach. Both breast-related channels attract a very diverse range of viewers, so we felt this was the most appropriate way to tie in the breast cancer fundraiser," he says. (How does porn affect your sex life? Find out the answer—and get hundreds more red-hot sex tips—in The Big Book of Sex!)
So far, unsurprisingly, the initiative has paid off. Since 12:01 a.m. on October 1, Price says Pornhub has had more than 7.1 million viewers watching its "Big Tits" and "Small Tits" content—probably in a dark room while their spouses were sleeping or grocery-shopping—which is right on par with the site's regular viewing trends. By the end of the month, there will be plenty of porn pennies headed the Komen Foundation's way.
Why should you clear your browser history for breast cancer? As Price puts it, virtually everyone is affected by the disease at some point, and whether they admit it or not, "most men like watching porn—so this is a fun way for them to 'lend their hand' for a great cause."
Plus, it's not just women who need your help. While male breast cancer numbers are extraordinarily low—fewer than 2000 cases in all the United States last year, which is less than 1 percent of all new breast cancers total—a 2011 study in Breast Cancer Research suggested that the disease has gradually increased in guys over the last 15 years.
So go ahead, fire up Pornhub—just not at the office—and get busy doing your part. (Ask your girlfriend to help the cause, too—click here to Teach Her to Love Porn.)
Meanwhile, here's one more awesome way to save breasts: Touch 'em! Men's Health partnered with the charity Fuck Cancer, and we want you to pledge to be a gentleman. If you find something fishy on your favorite pair of breasts, you could save a life—90 percent of cancers are curable if caught in stage one. Click the image below and take the pledge to touch some breasts now!
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